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Beauty Industry, Beauty Launches

James Franco Is The Face of Coach For Men

The new fragrance will launch in September.

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By: Marie Redding

Senior Editor, Rodman Media

Coach has announced that James Franco is the face of Coach for Men, a new fragrance launching in September.

An actor, director, writer, artist and philanthropist, James Franco “embodies the creativity, confidence, curiosity and innate style of the Coach Guy,” the brand states.

Stuart Vevers, creative director, Coach, comments, “James is the quintessential-cool Coach guy. He’s handsome, there’s a bit of danger and he’s thoughtful and challenging, energetic and prolific. He represents so many of the references I’ve used at Coach—references of American style that resonate around the world.”

Franco says, “I enjoyed collaborating with Stuart. There are a lot of references to Coach tradition in his designs, but with an added spin, and that idea is something I have done in my creative work.”

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